Search Engine Optimization (SEO) and Internet Marketing
Zolipe Software Solutions India: Search Engine Optimization (SEO), Search Engine Marketing (SEM) Company Bangalore, India
Zolipe Software Solutions is a leading Search engine optimization and Internet marketing service provider located in Bangalore, India. We provide a wide spectrum of services which are geared exclusively towards helping you build strong online presence.
The skilled and most experienced SEO specialists at Zolipe offer an array of Search engine optimization and Internet marketing services to help you achieve superior search engine rankings and drive targeted and highly relevant traffic to your website.
At Zolipe, we understand the robustness required to achieve better ranking for the site because more than 80% of Internet users rely on search engines as their preferred method for locating things that they need starting from information, selling and buying. At Zolipe with our SEO and internet marketing services we add values to your business by Improving your Competitive Edge, Expand Customer Base and target Audience Boost sales / Increase your return on investment and Save time and money (Using low cost Internet Marketing).
We employ various legal methodologies to empower Search Engine Optimization or Internet Marketing.
Services at a glance:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Submission (SES)
- Pay Per Click (PPC)
- Ad sense
- Paid Inclusion
- Display Advertising
- Ad Campaigning
- Email Marketing
- Interactive advertising
- Social Media Optimization
Zolipe – Search engine optimization methodology involves optimization of following sections of web which includes,Content
Content is the key for any search marketing strategy, great content always works.Incoming Links
The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.Web site title
Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by search engines. Using great titles and topics on your site will bring you more traffic than a number one listing.Heading tags
When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence.Internal Linking
Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page.Keyword Density
Ensuring that you have the right keyword density for your page and sites topic is paramount.Sitemaps
It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them.Meta Tags
Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when search engines will use your meta description as the copy that gets pulled with your search listing.URL Structure
Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important.Domain
It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results.SEO Submission
At Zolipe we provide professional submission service. We do ‘Physical Submission’ to submit the site into best and most relevant directories and search engines suiting your needs. We submit your site to the top, appropriate, and qualified SEO friendly web directories. We also suggest you on relevant forum links, article submitting, syndication and social bookmark submits.
Zolipe's Submission Services includes,Directory Submission
Directory submission is a valuable mean of internet marketing and promotion of site. It is cost and time effective way of marketing. Directory submission is a website submission service, in which we can add our website to the proper category in an online directory. It can be enhances our site’s visibility and creates relevant inbound links to our website.
Names of some free directories submission services providers are as follows Dir.Yahoo.com, DMOZ.comPress Release Submission
Press release is a type of news article which provides worthy information about specific purpose of any company in order to associate the public. Press release is a powerful mean of spreading news and announcement for free of cost.Article Submission
Article submission is generally refers to the writing of articles for the specific purposes that are relevant to online business and then added these to the popular article submission directories. It is one of the viral marketing strategies.Classified Submission
Classified submission is a short advertisement in a newspaper or magazine in the form of text and appearing along with other ads of the same type.Social Bookmarking
Social book marking is a method for internet users for storing, organizing, searching, managing and sharing bookmarks of web pages with individually chosen keywords.Search Engine Submission
Search engine submission is the process of notifying search engines. Search engine is a place where we submit URL of site, it reads site, indexes it, and assigns a rank for it according to its algorithm.Blog Creation and Submission
Blog creation and blog submission is a SEO technique, which provides well written useful information with appropriate keywords to describe the actual content of site. Blogs become an effective means of communication on internet.Pay Per Click
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. It involves following sequential steps.
- Keyword Research
- PPC Engine Selection
- Creating Ads
- Ad submission to PPC engine
- Setting Cost Per Click and daily budgets
- Continuous monitoring, reporting and testing
Adsense and Adwords
AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. The AdSense is available for different types of content like for Feeds, search, video, domains and mobile content etc.
AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.Paid inclusion
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. (Also known as sponsored listings) Paid inclusion products are provided by most search engine companiesInternet Marketing Company India
What makes Zolipe Software Solutions a unique Internet marketing company is our planned, methodology based approach to the work we do. We understand your business needs and come up with a strategy which is fine tuned and customized for your business needs. This results in very relevant quality traffic and high conversions. Our effective Internet Marketing aims at synergizing your business model to the targeted market through proper technical aids. The benefits of Internet marketing includes reduced cost for distribution of information and media to global audience.
Zolipe assists your business to reap the best through:
- Display Advertising
- Ad Campaigning
- Email Marketing
- Interactive Advertising
- Social Media Optimization
Social Media Optimization (SMO)
Zolipe's successful SMO Service provides new dimension to Internet Marketing. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines. The primary focus of SMO is driving traffic from sources other than search engines.